Title Sequence

The font of the opening credits in a film is crucial when introducing  the film in the opening sequence. The font type compliments the introduction of factors such as the genre, themes and mood of the film. In addition, there is also a strong correlation to the plot of the film as well as links to the narrative.

As said before, it is crucial that the correct font type is used. If the wrong type of font is used then it may create a opposing or a misleading impression of the film. For example, if we were to use a light and soft font with a low density (see below) it would convey the wrong meaning. In addition, it wouldn't correlate with the simplicity of the shots and the colour balancing 

ASCENDANCY 

After experimenting with a variety of font types and styles, we decided on using a simplistic font found on microsoft word called 'Adobe Fan Heiti Std B'. We chose this font because of its bold yet simplistic appearance, it also compliments and correlates well with the connotations of the word. By placing spaces in between each letter it increases the coherence associated with the word in a subtle way. 

A S C E N D A N C Y

This post has been written by Mattie Goddard